Exactly this. Many of us love Steem because we use it all day and we like to speculate on its future, but to attract a wider audience, we must have communities that talk about other things and have a seamless experience that is “enhanced” by Steem rather than bringing their focus to Steem.

I think the idea of tribes that Steem Engine is creating is exactly that seamless connection. A basket weaving enthusiast will one day go to a basket weaving condenser front end and not even know a damn thing about Steem. All they’ll know is that they’re joining a community about basket weaving that pays some crypto to its users.