Museum failure ... when some technical products fail commercially

"Learning is the only process that turns failure into success."
Samuel West, a Swedish psychologist and innovation researcher, has come up with a very strange idea that comes out of context.

He announced his intention to open a museum to celebrate failed inventions on June 7 in the Swedish city of Helsingborg to celebrate innovation by offering products whose inventions did not succeed, called the Museum of Failure.

The aim of the strange museum is to inspire hope by highlighting failed experiences that enable others to learn from the mistakes of others and to eliminate the stigma of failing.He said "We can learn from failure to invent new things"

The Museum of Failure has a collection of interesting innovations that fail. The group consists of more than sixty failed products from all over the world. Each element provides a unique view of the risky work of adopting innovation. The museum presents these failures to provide visitors with a great educational experience. .

Companies around the world have failed products, such as: Google glasses, Harley Davidson fragrances, women's pens, a black Coca-Cola drink, Coca-Cola flavored frozen lazagna from Colgate, Trump's game.

West spent two years collecting 65 failed products and says it was hard to try to secure the items in his collection, since they all had stopped production for some time.

In the next few lines we will be exposed to the most important technical products failed to be displayed in the museum, because it was disastrous for the companies producing them, and learn together on the reasons for failure of commercial:

Nokia N-Gage :

Nokia decided in 2002 to enter the competition in the mobile gaming world, trying to mix the mobile phone and the game operator, and issued its Nokia N-Gage, to be a rival to the Game Boy from Nintendo, but it was a mistake, Products that failed due to their terrible design.

The design and layout of the buttons was catastrophic and very strange, as it resembles a tacos, it is a phone and a game device, and in order to play the user must dismantle the device by lifting the outer cover to access the game interface, the headset and microphone in the same side, and the small screen made it difficult to use the device to play , With very few games available, and the price of the $ 299 device was very high compared to its potential. So, it lasted only a few years. Was for sale from 2003 to 2005.

In 2004, Nokia tried to upgrade its device with the redesigned N-Gage QD, but eventually sold only a few million of it, before it stopped manufacturing the device altogether.

Apple Newton :

In 1993, Apple launched the touch-screen Newton, the first seed for iPads, and has been under development for a long time because of its limited functionality as a personal digital assistant.

The weakness of handwriting programs, and its high price, contributed to its demise. Apple Newton sold for the first $ 699, a relatively large amount at the time, and the price was not suitable for the specifications, the batteries were poor, the system is slow and did not work well, and the screen is unclear and difficult Read or write on them.

Hospitals used it briefly until the mid-1990s, while Apple struggled to capture its market share by competing with Palm Pilot as another digital assistant.

But in the end Apple decided to stop production in 1998 because it did not live up to the expectations of its management itself, and the idea of ​​eliminating the device for Steve Jobs, thus causing the company suffered losses in the millions.

Twitter Peek :

The failure of many new products is due to the failure to choose products that satisfy consumers' needs, and to verify that there is a genuine and effective demand for these products. Well what exactly happened to this product.

In 2009, when Twitter was still relatively new, a company called Peek launched this device to exploit the success of the microblogging site. Its only function was to access Twitter, browse through updates, send, write, publish and respond to Twitter, $ 200, a few people decided that his only task is not enough to buy it at this price.

It was strange that the device did not have enough screen to display Twitter messages consisting of 140 words, and the company suffered losses of $ 1 billion because of this failed attempt, and inability to compete with the success of smart phones at the time, and since 2012 turned away from personal devices to focus on technology Cloud.

Sony Betamax :

The new products may well fail to compete with some alternative goods, as the product life tends to decline as competitors enter the market to produce the same product when it succeeds, as in the 1970s when Sony's Betamax was seen as the best choice.

It is a video recording device that uses magnetic stripe, it is faster and displays clearer picture. Was released in Japan on May 10, 1975, but in 1980 a company launched its VHS product, which controlled 60% of the US market.
Nevertheless, Betamax maintained its lead in Europe, but year after year it was even less catastrophic, but it did not officially stop manufacturing until 2002.

Kodak DC40 digital camera :

Kodak digital camera was launched earlier in the digital world, and it could have facilitated Kodak's continued dominance of the market if the company realized that development was necessary, and sharing images online was the future. Instead I followed in the way of photo printing, and went bankrupt in January 2012, months before the Facebook announcement bought it for Instagram for a billion dollars.

Google Glass :

When Google Glass came out in 2012, it was not widely appreciated, Google shut down the project in 2015 because of the hostility of users towards smart glasses, and the lack of content that is sufficiently enhanced, but this has now been overcome. Google is coming soon.

Amazon Fire Phone :

In order to break into a new market, Amazon produced a Fire phone, but it did not receive any attention even after the media campaigns and marketing that preceded it, and failed to attract strong sales; due to the high selling price of the unit, which amounted to $ 649, and the availability of outlets to sell outside America, the weight of its weight, and its exclusivity on the services of Amazon.

Which caused problems Amazon's financial situation threatened by the huge production costs of the product, and forced them to reduce the price of more than once until the unit price of $ 30 only to get rid of idle stock and stop manufacturing.

CueCat barcode Reader :

A cat-shaped device to make it easier for readers of magazines and newspapers to find advertisers 'websites where readers connect the device to a computer, install a program, and scan code within ads to be taken to advertisers' websites.

The manufacturer Digital Convergence sent hundreds of thousands of this tool, and many media tried to promote it, but it failed as a result of not reaching the level of what everyone was looking forward to, as well as the use of the manufacturer in the collection of personal identification information about its users, and exposing their databases To the risk of intruders inadvertently.

Rejuvenique facial mask :

But perhaps the most laughable failure is this ridiculous mask, promoted by actress Linda Evans in 1999, as a beauty device used as a skin care treatment, supposed to act as a mild electric shock on a face worn several times a month to beautify it.

In the end I leave you with an argument by Bill Gates saying: "Success is a bad teacher, because it deceives the smart ones that they do not fail".

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