I have onboarded dozens of people but stopped almost entirely in January or so. It became a place I wouldn't want friends and family to enter into expecting a good time.

When it comes to the marketing, the issue is likely that those who are doing the job are not necessarily the most socially or behaviourally minded in the world. I have seen it numerous ties where tech people produce things with normal people in mind. Their best intentions not only usually miss the mark but create unintended negative consequences that would be pretty obvious to a behaviour expert. Maybe it is time to bring in some people who understand people to create the material for marketing.