As is suggested in the article I would greatly appreciate your thoughts. To add to the discussion:

On another hand, the personal data gathered is amazing for research purposes. Also it allows for ads that are tailored to you (no value judgement here as that can be both positive and negative). Yet the problem is that it will alsways fall into the wrong hands, especially at the worst possible moments. But should we then aim to destroy the ads model of revenue altogether or just limit what we share? After all these companies have given us great products and technologies that many other websites use.

@originalworks