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The reason they changed to a 30 day payout after the initial was to allow posts to gain greater rewards after the first 12 hours. If each post paid out every 12 hours, any chance of trending after that first 12 hours is nearly impossible. At least, that's the ideology behind it I think.

Hm they could also try something like: 12hr, 24 hr, 48hr and so on?

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