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RE: Why Does Steem Lag in a Bull Market for Cryptocurrencies?
Steem has an image problem and it's due to not seriously investing in Communication and marketing strategists
You are absolutely right.
The best way to see this is to look at youtube comments.
Most comments from newbies on steemit videos " it's a scam, pyramid scheme,etc..."
Now look at appics's video below ( which is exactly the same concept as steemit) but with much better marketing and read the comments it's night and day...
Yup - it's nicely explained, and seems to have mass-appeal.... and nothing about 'getting rich'...and they don't even mention the speed of the Steem blockchain.
Bit on the long side for a promo if you ask me though.
Are they running this on their own blockchain? Last I heard, this was supposed to be based on an SMT. If that's the case, then this video is a bunch of BS...since none of the monetary aspects of it have even been created.
Watching this video, the things they mention sound more like a wishlist. I'd be surprised if they'll be able to do 1/10 of what they're claiming. And since I'm familiar with the work of the people behind this, I'm not even impressed with the claims.
I guess we'll see what actually happens.
I think they are waiting for SMT's to come out, there has been a few projects like this announcing they would be using SMT's. Vice.org is also one that comes to mind.
They want to build a site just like steemit where people upvote each others content. Nothing that they claim seem unrealistic to me. SMT's will make projects like appics very easy to build.
My point is that marketing/branding is super important and I hate to say but steemit got it all wrong. They keep pushing this "money" narrative which increases the perception that it's a scam. Also the overall design/branding is poor and old, bad logo, color ( as many have pointed out) and the site is lacking a lot of basic functionalities like private messaging..steemit is not ready for the masses
Yep. Everyone sees this as a problem, but the people inside the halls of Steemit, Inc. seem to not care. Very rarely do you see them touting the blockchain or the two-token system (that isn't exactly being managed properly anyway), which are actually the strongest selling points.
And instead of talking about that and not promoting so much of the money-making aspect of it, they're doubling down their focus on the money by pushing SMTs...which haven't even been created yet and will require a hard fork that has not been approved yet - or even proposed as a viable candidate. Let's also not forget what I mentioned in this post about the SEC and their cracking down on ICOs...which Ned and Co. keep promoting as one of the best use cases for SMTs.
Steemit, Inc. gets it all wrong most of the time. Good thing that they aren't actually the blockchain developers and managers. And since they're not - and since they're not doing what they said they'd do - they should burn that massive stake they have and get out of the way. I'm fairly certain that their stake and their ineptitude are what's holding a lot of investment and progress back.
I think steemit lacks foresight and vision. Their main selling point which is 'earn money on social media' is going to be the most boring thing when every website uses this tech.
They are not taking advantage of the fact that they were the first app to use this tech.
Their slogan could have been " steemit, your entry to the new economy" or "the gates to the digital world" or " the genesis of a new world" basically something more general and professional sounding that highlights the fact that steemit is where it all started, but instead they chose to use "money talks" which is going to be a moot selling point a year from now when rewarding users is the default on the internet.
There are also some basic rules in marketing that steemit is not respecting, for example a short slogan. I mean I don't even know what steemit slogan is, they don't even have a proper landing page...logo must be easily recognizable, steemit logo is like a circle..
I think SMT's are a good thing, it will allows steemians to not care so much about steemit anymore...Personnally I think steemit is not going to be around few years from now if SMT's turns out to be succesfull and if they stay on the same track.
Agree with this. There is clearly mismanagement of this money, they are hording it instead of spending on brand/design/marketing. They could do amazing things for steemit with their millions if they wanted to..
flagging EOS is not helping investor confidence either. This points to something much more problematic.
With SMTs etc., isn't there supposed to also be a widget of sorts that any website can add to their page to reward users with steem (but they'll be able to name the currency whichever way they want)?
Granted, why go with steem when they can invent their own currency.
But, smaller websites won't have the money to invest in doing that, whereas the steem widget will be plug-and-play, so getting rewarded in steem with be the default way to do it on the internet, I guess, so steem will have the upper hand, initially at least.
Consider also that steem is already big-ish, whereas a new coin by another site will be initially small. Users, being human, will want to be rewarded with more, not less, money!
They will also want to cash out easily. Steem is already in many exchanges. There are sites like bitwala that issue prepaid visa cards that you can top up with steem and use like a regular visa card to purchase stuff in the real world. Will the new coins of X website be able to do that at the very outset?
Ineptitude is a good root cause explanation
Steemit doesn't have to be ready for the masses for steem to be ready for the masses. Others can build sites too. Look at busy.org for instance. Much better interface IMO.
The branding thing Steemit might be acceptable, at least for me, but the logo design and the color flavor is very understatement of what the network truly represents. I am not even a Photoshop expert but I can pretty much capable of a better looking logo within 24 hours using only Canva free account.
They have to push money as a theme, it is why they are here, imo.
Crapitalusts using anarchist rhetoric to fool the masses, because everybody wants peace on earth, except the wealthy who make more money with wars.
Stinc, et al, said free speech would be rewarded, but then only rewarded speech that fit their narative.
Lies do not appeal to honest folks and liars build walls without doors to keep them out.
We called all this in '16, but nobody listens.
Too busy dreaming of how to rape the reward pool, again.
#m2c
Hey @snowflake, did you listen to that add?
Appics is going to run on the Steem blockchain, this gonna increase Steem price 10x when news gets out.
Watch it on youtube and expend the replies to see my reply comments the real people and Appics shills alike on youtube, a little minnow like me can already make a difference.
Thanks for sharing! Up-Voted!