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We talked about the plankton part before. You know what might be helpful to show the orcas and whales?

A statistic on how many plankton become minnows each month.

A statistic on new accounts is misleading. As is a statistic on registered users.

Engaged user is far more important. And making it past that plankton ⇒ minnows hurdle might be a good indication on how well the platform performs.

I think the percentages will show a large amount of sign ups leave the platform. A whale could always create a new account and start from scratch with no help from it's whale account or whale friends to see how hard it is to grow as a plankton / minnow.

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