RE: MARKETING STEEM # 3 : What are we marketing?
This is very useful feedback from your Instagram promotion campaign.
Steem has great potential to be a platform for quality information that people want to read.
But the big problem may be of how that 'quality' is achieved. Curation currently, if it is guided by Proof of Brain, is not yet achieving the goal of bringing the quality content to the top - and conversely discouraging the proliferation of low quality content.
Some more robust curatorial mechanism may be needed to make Steem stand out as a reliable source of good quality information.
The DeFi question is more difficult - without it the likely scenario is that the price of STEEM would fall considerably.
And it is likely no one would be happy with that 😞
Maybe the answer is to separate that side of STEEM off into another place. Steemit.com being an 'everything platform' throws together all types of content - the Good, the Bad and the DeFi.
I think bid bots create a big problem here. They break the principle of Proof of Brain and make low-quality content more visible. In addition, the SP delegated to bid bots is not involved in maintaining quality content and community development.
The problem of the existence of bid bots could be solved by allowing investors to earn their profits without having to post every day. For example, if there were deposits with a return of 50% per annum or more. If they simply replaced bid bots, theoretically there should be no additional selling pressure. Such a deposit program brings us back to the difficult question of DeFi.
I believe that Steem can be promoted in all the directions listed in your post. It all depends on the target audience. I think it is not worth talking about blogging, DeFi and progamists in one message. Depending on which platform the article will be published on, you need to choose what to focus on.
One more question. How to interest this or that media to write about Steem? I think you should start with paid articles. Some media outlets provide this opportunity and publish your press release for a fee.
TEAM 1
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