For sure it's important just to get the name of STEEM going but as @jayna mentioned, an all out blitz is not the right way I don't think, particularly not right now whilst there is still some toxicity and a lot of complexity about the place.
I'm very optimistic about the future though and when SMTs and communities kick in, I'm hoping my Bluffer's Guide to STEEM will be a handy, helpful if not, mildly entertaining guide to help newcomers understand a bit more about Web 3.0 and how the paradigm is completely shifting from centralised sites like fb etc to sites like steem.
It's all very exciting 😁
I reckon the aplications are going to play a massive role in getting people learning through the ways they set up the UI and UX. Steem is going to be one aspect of this of course, but it will increasingly be at an investment level I think.