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RE: Steemit.com generating roughly $20k per month in Ad Revenue
Last year has been quite a fight between ad blockers and ad publishers... Even though there is still a lot of people that don't use ad blockers, the number of people who use host black lists and ad blockers is constantly increasing. Even some browser development teams have joined the fight against ad publishers and added features in browsers to block known hosts serving ads.
Once everyone starts doing that I wonder how websites/advertisers will get around it? They gotta make money somehow...
Some sites already require registration so they can track payments... Unregistered users or registered users who have not paid, don't get full access.
Other sites abuse vulnerabilities and loopholes in implementation of scripting languages in browsers to circumvent ad blocking, for example constructing the code to show advertisements character by character, so regular expression pattern matching becomes too complex to implement.
As long as browsers don't restrict overriding and aliasing of internal functions of the drawing and/or debugging engine, there is always way to circumvent any restriction. Good example is how Facebook has constantly circumvented blocking advertisements.