Hello, @pennsif

This is a great post as it is precise, direct and objective to understand the marketing objective of steemit.

I think you touched on crucial points, perhaps there are more but the ones you mentioned are enough.

Since I'm methodical, I will always think first about the what and how of what I want to achieve.

It is also essential to know who the marketing is aimed at and for what.

Having the above answers will allow you to do good marketing.

Regards!