You are very right, the scammy feeling that new users get is another problem which should be fixed through a re-branding of the platform.
I hope they are working on it, but I fear that they don´t have anyone on their team who truly understands the importance of the visual design and how it relates to marketing of the platform.

But I am waiting patiently on the next platform updates in 2018, hoping that it will be made a priority.