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RE: What is UX and why it's the #1 Problem holding Steem back.
"Don't make me think!" This is the number one rule for UX design. Using the interface should create a minimal amount of cognitive load.
Even when using an app or a site for the first time, it should be clear what can be done with it and how. The user interface should guide the user to accomplish the tasks without leaving the app/site for any external actions or documents. Also the terminology should be clear and consistent throughout the app/site.
I fully agree with @midlet that the UX is one of the biggest issues for mass adoption. This is all too complex for the average Joe. I really hope the Steem and dApp developers hear this and really consider the UX and ease of use.
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