I see it as more significant than that.

Powering down and getting 1/13 per week isn't so bad.

This is only true once you have a significant amount of SP to Power Down. For new DApps or projects having benefactor rewards as an important source of their revenue, it takes months to build up their SP so that the weekly power down equals their weekly revenue.

The need to wait so long is unfortunate for a number of reasons as compared to receiving more of their earnings early on:

1. It adds unnecessary risk as one doesn't know what the value of your earnings will be when you actually have liquidity.
2. It slows down the rate at which the project can re-invest earnings. Especially for StartUps, being able to spend a few hundred bucks early on help with web development, design, promotion, etc can add a lot.

One of my great hopes for Steem is that we can showcase through building successful businesses here that having Steem Power and utilizing the blockchain can give different applications a competitive advantage to similar services that do not use blockchain or Steem. This, I hope, would drive a more sustainable demand for SP and delegations. Making it easier for a new Steem-based StartUp to get going quickly with fewer burdens is, therefore, something I consider to be among the highest priorities.