However we market steem, rewards are what sets it apart.

Having said that, to keep the decorum of content creation within the blockchain,
I wouldn't market steem as Social Media or as Post & Earn platform. Steem is quite outdated as compared to the competing social medias. Social Media Influencers wouldn't want to join when the brands and companies are paying them much more for promotional content on other well-developed social medias. At this stage, when we have very low activity as compared to Instagram or Facebook, brands wouldn't want to promote their business here.

(I don't want to see promotional content on steem anyways. I don't know the consequences (they might be good) but it doesn't align with my personal preferences.)

The beauty of Steem lies within content created from heart (and brain of course).

Secondly 'Post & Earn' sounds like easy money.

Our main focus should be on targetting developers, bloggers and investors.