Marketing, Advertising and #newsteem, OH MY!
Hello Steemians…
It’s been a few days since I appeared on the Witness Chat and wanted to update you on progress made from the suggestions, comments and overall conversation.
Community Marketing Effort
As we all know, Steemit needs a lot of marketing help. Without a solid budget, the time has come to get scrappy. Community engagement and support will help turn our lack of awareness, messaging and storytelling into a grassroots effort that will take things to a new level. Some of the things we have been working on include: a new brand strategy, marketing plan, updated messaging and a consistent voice. With Head of Communications, @andrarchy, and the community, we can develop a real plan, with goals, objectives, target audiences, delivery channels and finally start to implement marketing tactics to turn these weaknesses into positive ROI.
Next steps for this endeavor include: creating a document for community review and input, a call for marketing ambassadors to help lead the charge and then publishing an official Steem Brand Guidelines for anyone to use to promote the mission. By creating a detailed plan with actionable items, we can all begin spreading consistent marketing messages to get people excited about Steem/Steemit and what the future holds. So look for updates next week on how you can get involved.
Advertising Update: Sponsored Posts
Many of you may have seen the new “Sponsored” post feature starting with a post from @amfeix. As our first “Sponsored” advertiser came some new learnings. Amfeix is advertising on steemit.com, which brings in revenue to Steemit, Inc. This is a good thing. The question was raised by @yabapmatt (thank you) about how can we support our advertisers to give them the best ROI. Does a particular advertiser want to build their community here, or do they just want eyeballs, awareness and click-thrus? We discussed this today and definitely think there is a place for both types. As we continue to work out these scenarios, we again, welcome feedback. For example, if an advertiser just wants awareness and not community engagement, then those ads/posts become more of a Native Ad. No comments, users immediately see it is a paid advertisement and then choose whether or not to read on. The “Sponsored” post could be reserved for projects and businesses wanting to onboard their users to Steem, build their community and further support the Steem ecosystem. The main takeaway here is, we want good advertising partners that bring value and grow the community that is beneficial to all. More updates on this to come.
#newsteem
I really enjoyed the New STEEM... It's not like OLD STEEM post by @whatsup. A perfect example of how we will embrace the community and tell our story to the world. I agree things are new and different, but I also wouldn’t discount the leaders and team that brought us this incredible platform. It says a lot for Steemit’s leadership to make these changes in order to get where we need to go. No, I am not a blockchain engineer (I did make a B in Computer Science 101 at Texas A&M), but I do know how to create a sustainable, healthy business that is inclusive, transparent and listens to our community. We all have learned a lot since 2016, so I ask we take those learnings and only focus on the future.
Great things are coming, stay tuned…
-Eli
I started a TokenBB for NEWSTEEM . A place to gather resources and thoughts.
@elipowell, I want to propose one more practical method which can bring more revenue to STEEMIT INC., upload daily or weekly videos on STEEMIT's Youtube Channel. Grow your subscriber base. You can simply do a blog post here and everyone will join the YouTube channel if they haven't. Probably make a separate id to upload videos on @dtube and leave the YT's link as well.
Ways to make money on YouTube:
Why this is beneficial
Honestly speaking, you can run Youtube Ads and get even 50k Subscribers quickly. The question is, would you guys be able to put up regular content on YouTube? If you are regular, you will start getting views since we already have an audience who can give you decent watch time.
We are in a social media ecosystem and STEEM is not the only one. Target other's as well. Use its full potential.
This is what you guys can practically do which can benefit not just Steemit Inc., but the whole community.
There has been 2 videos uploaded in the last 10 days. Upload probably 50 or 100 by the end of this year. What if we hit a million views on YouTube? How massive that would be.
#NewSteem
She could even eat her own dog food and post to Steem Leo. A Tribe around crypto investing.
Sorry but then @noleo4u.
What is wrong with Noleo4u ? it is funny.
Haha. Flags xD
Awesome idea!
Empower youtube account and get 2 revenue streams instead of 1!
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I look forward to increased marketing on Steemit. Thank you for the update!
Thank you Ma for speaking out. This approach gives me hope about Steem. On #Newsteem, it's time we spread more of the awareness.
However, it's sad that some minnows put in so much efforts to promote steem, yet, they rarely gets noticed. We may not hold much powers that show how much we invest on Steem, though we know how to make the noise. I wish that the marketing system coming Will give everyone a levelled playing ground and allow all to get rewarded irrespective of Steem power held.
We hope @andrarchy speaks soonest. I am personally co-hosting a business summit which steem will be topical. It is a personal NOT a community project. It is Borne out of my love for Steem and a desire to empower my people on this innovative platform.
Thank you.
I
I think STEEMIT should enable ads with upvotes only, give the advertisers more incentive, however protect them from the trolls at the same time! Pre-screen ads, block the downvotes!
'Great things are coming, stay tuned…'
nice!
That Community Marketing Effort sounds just like what @justineh proposed a while back.
Good job, Justine! Your voice was heard!
Now...let's see if it actually gets done this time...or if we just end up with another Steem dog park.
I think that it's great that we are going to start a concentrated marketing effort to promote the steem eco system.
I would also say that before we do this we need to fix our entry point to steem.
https://steemit.com/palnet/@niallon11/delete-steemit-com-we-can-do-better
I know that you own steem.com and would implore you to get that set up as a proper portal to the steem blockchain with steem.ninja to open accounts and a live feed with the best of all our apps to entice users. At the moment I can't bring friends to open accounts as it is too complicated and unappealing.
I feel we need to have a portal into the blockchain where we can sent interested people that gives them the best possible introduction and shows us in a positive light. First impressions are hugely important and until we get it sorted I think we are fighting a losing battle.
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Hi @niallon11 I wanted to invite you to the NEWSTEEM forum to better help memoralize all these great ideas.
For those of us who spend time driving external traffic to our content on Steemit.com. It be nice to have a better understanding of how that is going on our ends. There is only so much I can derive from other platforms if they show how many link clicks I get. Other sources of traffic are unknown to me.
People being able to see their actions having some kind of successful impact might cause others to want to put more effort into driving traffic to their content. While also allowing people to try and make adjustments to improve their strategy for doing so.
Many just seem focused on spamming discords 24/7 with their links that are forever lost in the spam of sharing channels. While others put more focus on farming daily votes. This is #oldsteem way of thinking.
I can only hope under #newsteem at least on the website Steemit we will get a better understand of how our content is performing even beyond the 7-day window for traffic. As if you create written content it take some time for it to build up.
I even share my older content from time to time as it still holds value. Which many rarely seem to do. This is however quite important if this platform wants more eyeballs and for adversities to be happy with the results they get.
I would hope such a thing would only be good for advertisers in the long run on Steemit. If more content creators focus on acquiring traffic. The site itself has a decent ranking and packs quite the punch behind it from limited understanding on such subject matter.
Public access front end so that normies can test drive the steem blockchain.. If there's a wall built around us it drives away potential users and leaves them feeling like steem is an insurmountable skill set and exclusive crypto clubhouse, they would not be wrong for feeling this way.
Also mobile first design, I'm also not a blockchain engineer but I am a human being on earth nearing 2020 and guess what!? Catering to desktop and PC users on a supposedly innovative technology is an extremely impotent approach. That doesn't require an MBA or even a kindergarten diploma to figure out.
This is all great - but with regards to @steemit onboarding new users you guys need to work on making it easier and with a much faster turn-around time.
I have referred tons of friends who reported back to me saying they tried opening an account and either they gave up since it takes forever and has too many hoops to jump through, what platform takes 2-3 weeks for you to create an account, it really is a bit ludicrous to expect someone new to wait that long to get onto the platform.
@elipowell @steemit @steamitteam
They either then simply forget they even wanted to go on the platform or just decide it is not worth all the effort. Please try to make it easier to get onto @steemit I think that would make all the difference with increased adoption.