When going into campaigning, I would suggest to create a campaign package, with the right messages, in different formats; And everybody who likes to contribute to spread the word about Steem, they use content from that package. When all create their own content, and use it, it'll become a chaos, looks (much) less professional (investors don't want to invest in something that is not professional). It is a damn shame, STINC doesn't do anything, while they have marketing people in their midst. But ok, we can't control them. So, I suggest to start creating a core team who create the marketing/campaign messages and materials. Also create a spot/place somewhere were everybody who like to help promoting in whatever way possible, can come together, at Discord for instance. Key is: structure, consistency, and professionalism.