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RE: MARKETING STEEM # 1 : Do we need a Steem PR service?
Reduce the influence of bot voting, move toward trying to realize the original value proposition of the chain (rewarding good content) and away from being a de facto high-APR DeFi chain where the returns have no relationship to any real value. Work against spam and other exploitative uses of the chain. In the long run, all cryptos are probably a dead end if they stay disconnected from actual goods and services and are primarily just for financial speculation, so getting more goods and services that can be traded for Steem/SBDs would be good, but that's really hard to do.
All very good aims. The only problem is how do we achieve them ?!
Managing the transition from where we are to where we might want to be would be very challenging.
The biggest challenge would be maintaining the value of STEEM.
I'm not sure. Part of the problem is that some of the biggest stakeholders have a vested interest in continuing the bot-voting status quo since that's their business model. Unless and until some big players agree that it's a problem it's hard to see how the ecosystem as a whole can change course.
From a different direction, maybe one idea would be to have another active SPS/DAO proposal that pays out to some trustworthy person who then uses those funds to bankroll not-yet-established developers to do some smaller, contained projects to help build developer capacity. That's using the coin to pay for services (software development) and potentially seeds some content (progress reports, developers talking shop with each other on-chain, etc.). IMO right now what limited development is happening is too duplicative (how many frontends do we need?) and big-project-focused (so there are fewer discrete "new things" for people to talk about or be excited about).