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Zappl is piggybacking STEEM and it's sustainable.

There is absolutely no evidence to back that statement. Zappl is brand new with no track record or market point of difference. The UI and UX are horrible.

There's no reason someone else couldn't create a more polished Twitter clone on the Steem network.

Somebody could do that. But is anybody doing that? I'd be happy if anybody did. Zappl devs are working to improve themselves. Zappl has a headstart. That's all.

Be positive. Zappl is going against a multi billion dollar company.

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