We expect our token 'Flix' to be used as a currency for all services provided - yes a complete production paid for in Flix. Whatever the service providers do with it is their business - keep them for investment, buy services themselves, pay for a new camera or turn them into cash since Flix will be bootstrapped to Steem. And to answer your second question... although no doubt some will attempt a token for a specific project like 'Die Hard 17" my feeling is, since films have such a short life it will be difficult to gain support from the at large Steemit.com community whereas, in steem.film you have a community specific interested in being a part of a filmmaking community.