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Thanks for your question! The database this site runs on is a blockchain that supports a cryptocurrency called Steem. Steem trades on exchanges, such as Bittrex.com and has a market cap ~$10MM. The first rewards constitute 10% of the Steem supply and are distributed on July 4th. The rewards are distributed 50% to posters and 50% to voters. Rewards are also distributed as 50% Steem Power which is non-divisible cryptocurrency that also gives the holder voting power and 50% Steem Dollars, which can be exchanged for USD through site such as Shapeshift and Coinbase. Thereafter, there are rewards each day to incentivize people to continue to create and find the best content.

What will happen after July 4th?
I thought steem supply is not limited over time.

More rewards will continue to be paid out every day after July 4th

Steem Dollars, which can be exchanged for USD through site such as Shapeshift and Coinbase

Please elaborate. This gives the impression that Shapeshift and Coinbase accept Steem Dollars to USD conversion and I don't think that is the case. If it is, this should be announced far and wide! :)

Sure .. I suppose can in this case means can hypothetically.. and then (it's late here) further it should be clarified that the conversion from Steemit -> Shapeshift or Blocktrades -> Coinbase -> Bank of choice is probably one likely first I have no doubt that these or similar avenues of exchange will be created once SD are coming into existence (post July 4th)

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