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Did you read rules?

Now I have, where is the value?

All rewards will be burned to @null. This will reduce STEEM supply.

SBD: sent to @null if SBD is trading at or below 1 USD. Otherwise, traded on internal market for STEEM, which is powered up and treated as SP above.

This will also help SBD price back to $ 1.

Coin Marketplace

STEEM 0.17
TRX 0.15
JST 0.028
BTC 61137.27
ETH 2383.64
USDT 1.00
SBD 2.52