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Maybe!
But if so.... what does that mean?

It means no censorship resistance, no ownership of data. Kind of building Facebook on top of Steem. Difference is you have to pay for it. Not good for Steem, but very good for the people behind it I guess.

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Its opensource code and they are working on a consensus system and mining eventually.

It's like a white-label Steemit centralized on your servers?

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