Startup investors must watch out for these signs
Unfortunately, matching the plethora of new startups on a lookout for investors/ funding opportunities is an equal
percentage of fraudsters keen to leverage this ecosystem to dupe investors. There have been quite a few cases in the recent past that have left a trail of angry investors and wounded customers; with
stakeholders bewildered and wondering what they could have done differently.
Investors trapped in such situations could possibly have decided to take the plunge in haste without conducting basic
diligence procedures or simply unaware of how to go about it. The startup ecosystem should not be used as a tool for short-term gains and should be diligently evaluated from a long-term perspective.
In our view, investment decisions should ideally be based on the business proposition as well as the work ethics and culture propagated by the founders of the startup.
With an endless list of diligence procedures to keep in mind – profile of promoters, sector, applicable regulations, uniqueness of the solution, financial parameters – here are a few checks that are comparatively simpler and could help potential investors in taking strategic decisions:
- Source of seed capital
: It is pertinent to ascertain the source of seed funds invested in the startup till date. If the founders are unable to explain the source of the capital invested or if funds invested have been routed through tax havens, high-risk jurisdiction economies or from any sanctioned country then the risk of laundered money being invested becomes even higher.
Running the names of founders/directors, related entities on the sanctions database, criminal database, public investigation reports can help you identify potential red flags (if any) raised on the founders or the entities.
- Authenticity of business solution/ model: Investors need to ascertain if the business solution being projected as an innovative/ unique proposition genuinely belongs to the founders or is a ‘rip off’ from a previous association or past employment.
If the founders were in their recent past connected to an organisation in a similar sector/ industry, it will be useful to check the source of their database or technology used to explain the viability of their business model along with relevant additional checks depending on facts of each case.
Investors should assess if there are any potential breaches relating to data confidentiality/ data privacy/ no competition clause.
- Dependency on unregulated sectors: Startups in their initial stages may tend to rely on unregulated sectors to source key supplies. However, if this percentage is way too high then it may reflect as a vulnerability of their business model and could also end as a limitation to the scalability of their business.
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