HOW STARBUCKS GETS YOUS TO SPEND MORE MONEY

it's hard to pass up the smell of
freshly brewed coffee and this familiar
green mermaid has come to mean just that
all around the world here's how
Seattlies biggest coffee chain is
capitalizing on our need for caffeine
there's a reason why Starbucks always
ends up costing us a little more than we
expected
we often pass up that super cheap cup of
deli Joe and choose to splurge a little
more at Starbucks so how do they keep
luring us in well for one thing
Starbucks has figured out how to keep
their loyal Frappuccino loving and iced
coffee caffeine addicts happy they are
constantly creating new variations of
old standards unicorn zombie double
double fudge bar frappuccinos and the
pumpkin spice lattes that Usher and fall
customers rush to the closest Starbucks
to try these limited time offers thus
keeping things exciting and
unpredictable Starbucks stores are
designed to be aesthetically pleasing
while also catching customers attention
the food case is generally kept in the
best lit area of the store drawing your
attention right to it and those very
tempting grab and go items by the
register like candy cookies and nuts are
low-cost
add-ons that do eventually add up stores
often change their floor layout by
rearranging and makes you notice new
products you may not have tried before
Starbucks is constantly swapping in new
merchandise and changing cup designs
based on the season making things like
the annual holiday themed cup and
Instagram Abul must-have and what about
frappe our
these are often advertised in store and
through the app their loyalty program
almost turns ordering into a game where
we keep trying to get to the next level
through the Starbucks app you can find
special offers reload your card and even
redeem points for rewards buy enough
drinks about 16 and you're rewarded with
one free drink
everyone knows Starbucks is three
signature sizes tall Grande and venti
but there's another size they don't tell
you about short which is 8 ounces the
short is smaller and less expensive than
a tall but you have to specifically ask
the barista for it another tip you can
always ask for light ice instead of a
grande iced coffee
save money by asking for a tall with
light ice instead you'll spend less
while getting almost the same amount of
coffee just with less ice there you have
it if you're looking to stay on a coffee
budget you may want to think twice about
your daily dose of Starbucks you