We need more "guerrilla marketing" like this. Things like this is how you get people genuinely interested. If Facebook wasn't such a buzzkill to use, I'd say that we should start a sports page/group to attract users through there. Maybe explain to them what to expect before they sign up, so that they're not disappointed when they don't become millionaires after the first week.

Anyway - let's get more people to play the fantasy playoff! I hope everyone who already signed up is still going to play.