WWE is targeting a "mainstream" audience with both shows, meaning it's main stories are going to be more "drama" storyline based rather than "competition" storyline based.

If you watched Smackdown today we have a MITB ladder match next week on Smackdown, the idea behind James Ellsworth pulling down the briefcase is to get eyeballs on the women's division and build some drama around the match.

I think they succeeded in building hype for the match next week on smackdown, however they could have been more creative and build up the match for the PPV iteself.

WWE always has retarded booking after Wrestlemania.