Splinterlands on national broadcast TV. AMC (American Movie Channel) here we come!
Splinterlands is pleased to report that we'll be featured in an upcoming episode of NewsWatch. From their website, newswatchtv.com:
NewsWatch is your trusted source for breaking consumer, technology, travel, health, and entertainment news and reviews. We air on the AMC Network and ION Network.
Splinterlands was selected to have a featured 90 second segment on the show that is scheduled to air in late January.
By the Numbers
- AMC is broadcast to over 95 million households in over 200 TV markets.
- The show will include a 90-second, 1080p broadcast quality video highlighting the Splinterlands game.
Splinterlands will also receive:
- A month-long social media campaign targeting their base of 200k followers and 500k guaranteed online impressions.
- Targeted distribution through news outlets such as Bloomberg, Reuters, CNBC, the Associated Press, Wired, and Huff Po.
- A display ad marketing Campaign through Google Display Ad network with a guarantee of 1.6M impressions.
Makin' Waves
Splinterlands continues to push the boundary of what blockchain-based applications have accomplished. We're excited as a company, but we're especially excited for our community that we expect to grow as a result!
Should be fun!
Stay tuned for more updates from the Splinterlands!
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woot, this is big
GREAT NEWS
One of the best things about working with news outlets is the badge of honor. Meaning you get to show off that you've been featured or that you've had that partnership etc... that makes future partnerships or news opportunities easier.
I've done a lot of state/regional news here (much smaller) for different projects and it never led to much action by viewers (i knew that going into it) BUT... it led to a lot of prestige and how it impacted the impression of those who already follow and like what you do. It changed perception for sure.
Also there's always the chance that there's that one person in the audience. 1 influential viewer was all it took to complete a kickstarter i did 6 years ago.
Also there could be a viral-news effect where that one article could maybe turn from 500k viewers to millions.
ADVICE
So make sure to use this as leverage to make other things happen... point out to Crypto and Gaming news that you're in the news and link them to the article and the video spot. Use this to get into a news source that is more our target market. Give websites FOMO for not also covering splinterlands.
Yup. The artistic style of the game is also "funky" type engaging to the masses. It's not too "polished" like the other more mainstream games, but also professional enough to appeal to a mass audience. In line with what you're saying, the first thing, of course, would be to embed that video right smack on the front page of the main Spinterlands site. Another important strategy is to mobilize the community by increasing the upvote power from the official @splinterlands account so that there is a progressively increasing incentive for those of us who make SERIOUS posts about the game can be motivated by an increased weekly upvote, which will then incentivize us to put more effort into sharing our content on social media. I think that the FUNDAMENTAL potential of Splinterlands (and ALL blockchain games) is the COMMUNITY. If admin tries to act in a centralized manner there will be a significant limit to the reach of the game, compared to incentivizing players who collectively have the power to really make this game go viral...
Impressive
This is incredible news and should bring in a nice amount of new players into the game and into the crypto space also.
I can't wait to see the 90 second clip.
Amazing stuff, keep up the great work!
Is this a paid advertisement or is this free?
Fab news.
that was big news
Nice. We can almost ensure that price will go up from this or..?
That's awesome! :) Anything to do with the recent partnership with Blockchain Founders Fund or they are separate marketing achievements?