My son explained it. The narrow plume was the first stage rocket. Space x has a recoverable 1st stage rocket piece that navigates its way to chosen splash down location, hence the spiral light and shiny inner object. The balloon plume is because the second stage rocket is designed for outside Earth's atmosphere. Whew, so lucky to have my inhouse expert!

Ps he is adding: the smoke rings were from cold gas maneuvering thrusters.