3 Tips to Instantly Boost Your Instagram Engagement
Whether you’re already an Instagram star or just starting out, it’s important to follow some basic Instagram tips to increase your audience on the platform. When you’re engaging with your followers and uploading eye-catching content, you’ll be able to build a huge following in no time, which will be great when you launch your next venture! We’ve put together three Instagram tips that will have your engagement skyrocketing in no time! Follow these tips below, and you'll be on your way to becoming an Instagram influencer in no time!
1) Repost
- Track your performance with analytics - Using an analytics tool like Iconosquare is key to understanding the quality of content you're posting and its engagement rate. We found that an optimal post for our client was one where they asked questions, followed by a prompt for people to share something about themselves in the comments. This kind of humanizing approach tends to work better than, say, sharing stats or accomplishments without context. You can also track how long it takes for your posts to get into feeds and what type of hashtags seem to be working best for you.
- Interact more with influencers - One way we've seen this come into play on social media is through collaborations--where influencers are paid by brands to share their products on their feed. But there's no reason why influencers need to stop at just selling a product. Give them incentives (in the form of cash, free products, etc) to create content around certain topics or events that aligns with your brand. For example, if you have a new movie coming out, pay someone like Shay Mitchell to use specific quotes from the film as captions in her Instagram photos over a specified period of time.
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2) Tag the original poster
- Follow page(s) that are relevant. Follow pages that would be interested in your content, but also be careful not to follow too many people who don't post quality content on their own account. Doing this will both prevent you from being ghosted by them and will also help you find people who are in your niche or audience and could help create more engagement. *Comment and like other posts in your niche. Commenting and liking other posts will show up on the person's feed. It is important to comment thoughtfully and be engaging when you interact with others. When commenting, it is best to provide some information about what you liked about a particular post or picture. Comments such as Great pic! won't have as much of an impact as a thoughtful comment that reflects why you liked it. You can also use comments to ask questions if there is something in particular about a photo that interests you.
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3) Use hashtags creatively
Hashtags have become an important part of every social media marketing strategy. A good hashtag can spread your message and spark connections with people that might not otherwise know about you or what you do. When it comes to Instagram, the platform gives users the opportunity to use up to 30 hashtags in a post. You can tag locations, events, or causes related to the content in your post and see who else is posting with similar tags so you can make connections. The most popular hashtag on Instagram right now is #transformationtuesday, which many fitness enthusiasts are using to document their fitness journeys. The best part? It’s even more effective when you create new hashtags specific for your brand or niche!