Why Matchmaking Is Taking the Place of Event Networking?

At business meetings, business owners, small and medium businesses, and entrepreneurs believe in recruiting the right people. This is according to polls. The most preferred means of bringing in business remains event networking, according to Convention 2020-The Future of Exhibitions, Meetings, and Events. However, networking, particularly peer-to-peer networking, is not the most effective way to make real business contacts.
According to numerous figures anticipated by Forbes in 2017, networking at trade exhibitions and events fails to match the expectations of both customers and sellers. Because most interactions are poorly designed, networking scores substantially worse than business matchmaking.