Question For Social Media Buyers: What's New w/ "Message" Facebook objective?

in #socialmedia7 years ago (edited)


A few days ago, Facebook said they were releasing a "Message objective for Facebook Ads".

Not sure I fully understand the difference with "traffic on/off" Facebook objective.

Will it be a question placement? Meaning "Message Objective" will deliver onto Messenger placement?


What's your thought?

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