INTRODUCTION INTO SOCIAL MEDIA MARKETING FOR BEGINNERS

What is Social Media?

Social Media is a platform that let us participate in social networking. We can share our posts on various social media platforms to improve business visibility. Today it is the best source for news updates, marketing, education, and entertainment. Social Media has bloomed to horizon and is still expanding limitlessly. Examples of the platforms are Facebook, twitter, Instagram, Pinterest, YouTube…...The importance of social media:

1. It is a powerful channel of marketing − a game changer for any business
2. It provides us the flexibility to communicate at both personal as well as business levels.
3. Business owners can improve search rankings, leads, sales, and traffic using search media.
4. Besides business, it is a cool platform to connect with friends and dear ones.

What is Social Media Marketing?
Social media marketing is the activity of driving website traffic through social media sites. It is a must to target a wider customer base and expand your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives.
A well implemented Social Media Optimization (SMO) strategy can give a great boost to your Business. The points below are the backbone of SMO strategy:
 Set measurable and achievable goals.
 Know you customers.
 Research over market and trends.
 Explore more social networking platforms. Reflect your presence on all.
 Choose core topics related to your business. Use them in content.
 Set Social Engagement parameters.
 Plan your resource use.
 Track your results.
The next step is to create a business profile.

How to create a Business Profile?
If you want to create an impactful business profile, then you have to
 Add a well-defined persona and proficiency statement of your business.
 Study competitors’ business profile, analyze their strong points, and add them to yours.
 Add prominent features of your business that makes it stand out among others.
 Include the milestones achieved by your company.
 Add address and other details.
 Include data and statistics.
 List your renowned vendors.
 Add some keywords to it to get noticed by the web crawler.
The next step is brand awareness

How can my brand name be known?

Social Media Marketing helps you in branding your business and increases your public profile as well. The degree to which your brand name will be known is called BRAND AWARENESS. It is important for your brand name to overshadow your products cos it solidifies your customers trust. To promote your brand name, you have to:
 Choose right Social Media Channel for your business.
 Finalize a social content strategy.
 Make a strong content strategy.
 Participate in good conversation with your customers to let them feel more connected.
 Keep track of all key metrics like potential reach, conversation share, links, etc.