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Is it the right thing to incentivize to do the right thing? Can't you choose to do the right thing, without an incentive?

I think there's at least some fallacy of composition in that. An individual can choose to do the right thing, but when society is composed of many individuals, a single choice may not make any difference at all. This is because as soon as I make a choice to stop doing the wrong thing, someone else will chase the money that I've left on the table and take my place doing the wrong thing.

Why would we want to continue offering people incentives to do that?

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