Social Traffic Plan

Promote a More Social
Experience
Many people believe that people will either share something
or they won’t and that there is no way to change their mind if
they’ve made up their mind not to share. However, this isn’t
the case at all. You can encourage visitors to your site to
engage more and share your content by choosing more
emotionally intelligent words in your content.
What does this mean? It means that when you are creating
your content, you need to select words that are
representative of your brand’s personality and choose words
that appear more conversational.
A good example would be to change a “Try it now” link to
“Ready to give it a whirl?” By making this simple change in
the words that you use, you evoke your visitors into action,
while also making the actual act of clicking on the link a
more personal experience or the user. When you can make
the experiences on your site more personal, it can help
those who visit your site more comfortable about leaving a
comment or sharing content on your site.
When site visitors become more comfortable sharing your
content, you end up reaching a broader audience and can
connect with more consumers that fall within your target
audience demographics. All of this turns to more exposure
for your brand and more targeted traffic being driven to your
site.