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RE: Developing Steem to Its Fullest Potential - Why SMTs are Crucial, and Steemit.com Isn't So Important
In theory, this absolutely could happen. The most common example for a popular site that could adopt the steem token is Medium - the CEO has made public statements about how he wants to find a better monetization model for their platform.
It wouldn't be a bad thing to see a bigger competitor adopt steem - it would certainly boost the steem price/demand significantly, and steemit might still live on as its own community in that scenario.
Medium was a disappointing experience for me. It felt like everyone was talking and no one was listening, and what's the point of that? There were no genuine conversations over there. But if they introduce SMT, reward their authors, and wind up fostering a more participatory community - won't it just be another Steemit?
However I do feel optimistic that SMTs (in my vague understanding of them) might be able to revitalize writing for all platforms, in a world where advertising aggravates everyone and satisfies no one. One thing's for certain - it'll be fascinating to see this stuff unfold.