It can be difficult to cope reading the white paper as a non-techie person but luckily enough, you don't have to read it to actually get the idea. The information on the sales page here is enough to understand the basics. Also try and watch @ned video of why we did SMTs

Struggle to read it if you feel you need to understand the mechanism and structure of the blockchain and process involve. Sorry to say most white papers are filled with technical jargons written to confuse the non-techie guys