Unleashing The Power Of Mobile Communications

Would it surprise you to learn that one in three customers who send text messages to a business never get a reply? The main reason for this is that businesses just haven’t enacted two-way messaging capabilities. So when a customer gets an SMS message about a sale any chance for them to ask questions is lost. This tells a customer one major thing - that a business doesn’t really care about their preferences.

Customers are short on time and want answers quick, and they want them in a way that is the least obtrusive possible. 65% of customers said they felt more positive toward a company after a text message interaction. This is likely because it shows a business cares about their preferences, which makes it both more likely they will choose that business again and that they will recommend it to their friends and family.

Learn more about why customers want to be able to send and receive SMS messages from your business from the infographic below.

Infographic source: https://info.sopranodesign.com/the-power-of-mobile-communications