If you are still saving videos on your website, you need to put them on YouTube. When used properly, YouTube can be a powerful social media marketing tool. YouTube marketing is a strategy that involves a powerful combination of tactics to promote products/services or brands. This includes creating and uploading promotional videos to a company's YouTube channel, working with Influencers, and promoting the channel with smmfollows, etc. YouTube always encourages those who are careful to promote their personal channel.