KRIOS PROJECT (ICO 2018)-DISRUPTING $36-BILLION DOLLAR DIGITAL MARKETING

sky10net (7)in #sky10net • 6 years ago

PRESENTATION:

Social media marketing: is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.

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When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

In 2014, over 80% of business executives identified social media as an integral part of their business Business retailers have seen 133% increases in their revenues from social media marketing.

In reference with the motion of this article, Today, I will be presenting you a particular undisputed project called: KRIOS

WHAT IS KRIOS?

Krios is introducing a new way to collaborate with marketing professionals from around the globe. Businesses can build their own campaigns from scratch and monitor their progress until completion directly on the Krios platform. They can hire content managers, social media managers, advertisement managers, graphic designers, copywriters, marketing managers, bloggers, influencers, analysts and more. Krios will run its own digital currency, KRI, to remove any hassles with bank systems and currency conversions.

ABOUT KRIOS

Krios aims to create a platform whereby small businesses and start-ups can create the same digital marketing opportunities as large multinational corporations. Businesses will either send a request whereby Krios will match them with relevant professionals that fit their budget, or they can hand-pick the professionals themselves by manually going through profiles in the network

OUR VISION:To assist businesses to realize their potential with the simplest, most effective and low cost digital marketing solution. To be the world’s leading social media marketing platform. By 2021, we aim to make up over 10% of the industry.

THE PROBLEM:

Advertising with a large corporation such as Facebook or Twitter, where common enterprisers are just another number in Facebook’s ledger, and the return on investment for expenditures are extremely unclear. Unless the company is enormous, they would not receive any special attention or personalized service from Facebook.

Paying huge fees or salaries to social media managers, or needing to create a job in their own marketing department to build up a social media presence for their new company. Currently, building up large marketing departments is usually only feasible for larger companies, so relatively new companies looking to advertise their product/service will usually attempt to manage their marketing content themselves.

Paying exponential mark-ups of 10-30% for access to influencers through agencies or third-party platforms. Currently, the only way to reach influencers is through their agents, a third-party platform or attempting to contact them through social media; all of which do not guarantee a response.

Potential customers hiding behind a paywall. Many services are now being offered ad-free in the form of a “premium” product. Even companies such as Google and SoundCloud, whose primary revenue stream is through advertisements which allow them to grow exponentially, are now testing services such as YouTube Red and SoundCloud Go. These premium services are offered to consumers for a small fee and present the service without advertisements. Advertising companies do not have access to those users who hide behind a paywall.

Having to deal with influencers from all around the world implies that businesses must hold or have access to several different currencies, depending on the influencer’s location. This leads to even more transaction fees as companies must exchange their fiat into another fiat currency.

THE SOLUTION:

The Krios Platform is the future of digital marketing. It alleviates the aforementioned problems by providing companies with access to a network of talented professionals who provide value and synergies in all aspects of a company’s marketing campaigns. A platform where businesses of any size can create a full-scale marketing team specific to their project, and then manage and coordinate the campaign, all at a fraction of the ordinary cost. All transactions are completed on the Krios platform through the blockchain, with one step and one fee of 3%. Krios offers a simple, streamlined process by which a company sends a request containing information about their product, budget, needs and timeline. Krios then matches the business with approved and registered professionals within the network who will be chosen by the company to complete the tasks given. One of Krios’ main value propositions is the improvement of the channels of communication between the three parties in the advertising model. The Krios Affiliate Network also opens a direct line of communication between the company and a desirable influencer chosen specifically to fit the needs of the business. Companies can manage and have full autonomy over their marketing efforts directly on the Krios platform through the “Build Your Campaign” feature. Krios saves all parties involved time and money as it connects users looking to sell their endorsement services or other professional capabilities with the businesses looking for them. Business-owners will only be matched with individuals who fit their target demographic, budget, and requirements allowing all parties in volved to save time on extensive due diligence.KriosCoins collected from fees in proportion to a user’s participation level during the period. Whenever a transaction is made, the blockchain can record the time of the transaction, both the receiving and sending wallet addresses, amount sent, and other important information that is needed to ensure trust and security. Not only is the Ethereum blockchain far less expensive and time consuming than typical online payment processing methods, Ethereum’s smart contract standards allow for a quick and efficient transfer of data and value. Current payment gateways could require up to 16 steps and up to 15 different fees, all of which is eliminated using blockchain technology.