Justin Bieber
Usher commented that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly". As a result, Usher, Braun, Bieber's bodyguard, and other adults surrounding Bieber constantly coach him on handling fame and his public image. After signing Bieber, Usher appointed one of his former assistants, Ryan Good, to be Bieber's road manager and stylist. Good, once nicknamed Bieber's "swagger coach", created a "streetwise look" for the singer which consisted of baseball caps, hoodies, dog chains, and flashy sneakers. Amy Kaufman of The Los Angeles Times comments, "Though a product of a middle-class suburban upbringing in Stratford, Ontario, Bieber's manner of dress and speech ('Wassup man, how you doin'?' or 'It's like, you know, whateva' ') suggest he's mimicking his favourite rappers. In 2013, Bieber said that he was "very influenced by black culture", but he neither thought "of it as black or white" nor tried to "act or pose in a certain way". To him, it was "a lifestyle—like a suaveness or a swag". Wax statues of him with his hairstyle from that of his earlier career are on display at the Madame Tussauds wax museums in Amsterdam, London, and New York City