Our road to earning $50,000 USD with Facebook Ads in months

My partner and I

started our Shopify store powered entirely with Facebook and retargeting ads journey for about 4 months back in 2016 from August to December, and we made $50,000 USD.

But

we didn't really started testing, launching ads, and generating revenue until the very last few months. During the testing stage, we have created over 5 different shopify stores, selling products raging from Yoga, Cat Scratching Tree, and lastly cute shirts found on Aliexpress.

During that time

my partner and I've generated around $50k USD in revenue.

Below is our tips for you to launch your eCommerce store.

(1) Use app on the first day

One of the most important asset on eCommerce is email address of your customers or potential clients. We started collecting e-mail addresses on our Facebook page before our site is even created, this helps for further promotional efforts in the long run. Just install mail chimp and start accumulating and growing your list. If you didn't do this then you could risk to lose 100 of potential clients, and this list could be used for your future venture as well.

Other apps that you should install on your shopify store are "upsells" and "cross sells". These simple plug-ins will improve your sales tremendously, which will generate upsells and cross-sell sections. These simple installations boosted our revenue by 3% with less than "10" minutes of work.

(2) Upsell & Cross-sell options

What are upsell and cross-sell sections? They are the part where you see on stores with the caption "You may also like these."

Check below photo to understand.

Once you have a customer, also known as lead, that has made up his/her mind to buy something from your Shopify store his/her is more likely to purchase more products, hence give them some options to do so. This is where upsell and cross-sell sections come into play. Place them between your product and check-out section.

Also, a type of upsell plug-in that we like to use, they usually pop-up offering a discounted product (related somehow) to customers trying to checkout with only a single item in the cart. This is a STRONG incentive for people who are already willing to buy some items at full price but offering our discounted upsell products to those who are only buying 1 or 2 item.

Cross Sell: https://apps.shopify.com/cross-sell

(3) LAA - Look alike audiences

Two most important LAA are purchaser & content viewers.

LAA are customers that act the same as your previous purchasers which could later be utilized and convince to buy your products. Content viewers are sometimes very underutilized, but contains high potential buying curve similar to your LAA. These are people who viewed your contents on Facebook or other social medias. These two audiences have very high conversion rate, but not usually valued.

(4) Start using Retargeting Apps on Day 1

Like, we've mentioned in the beginning, we made our sales through "Facebook Ads" & "Retargeting Ads".
On day 1, you should set up an apps in shopify to start retargeting people who had viewed you product on the site. These apps will automatically by converting and retargeting ads to people who we already know or had some interests in one of the product.

Take Note:

By using retargeting apps, we remind visited customers about a product he/she has interested in and remind them to buy.
YOU should start RETARGETING on the 1st day.

(5)Use CANVA to create your Facebook Ads

"Don't think" Go to www.canva.com Now.. play with it for 5 minutes and come back to continue reading this post...

Dude, if you run the same ads with the same photo for 5 weeks or even 2 weeks, would cause your ads converting rate to drop over time. All you have to do to keep the ads alive is simply changing the photo or video, which will revitalize the ad and the product.

My partner and I generated over 100 ads for the similar products, and we able to keep the conversion rate high.

(6) Set a rule of thumb on when you should give up an Ad.

Yes, I say "give up". If an ads is not working, please please just SHUT IT down. It will not work, there won't be some miracles that turn it into a viral trend on the internet. The only thing it would ever provide is COST. My partner knows this very well, he often tell me to give up an ad and sometimes a store. He told me to close a couple Shopify stores.

1. Cost per purchase

If the ad is not working follow the steps below.

A) CTR – click through rate of the link of the ads
B) General click through rate of the product
C) And its relevancy score
D) Cost per impression

(7) Understand your customer value

Let’s say your product is sold for $20 and the cost to dropship it is $10. This is NOT all the costs that in it. There are many other factors that need to be considered, such as the ad spend and plug-in monthly fee. These costs will add up and need to be covered by sales.

Most importantly,

some customers will only shop once at your store, but some customers will always return, these are customers are very valuable and should be profiled for upsells and discounts. Some customers only buy 1 item and some buy 4 items at a time. You get the idea.

By understanding the average (pre-ad cost) profit per customer will help you understand how much should be spent to acquire or re-acquire on them.
Lastly, a customer’s e-mail has high value in eCommerce realm. With their emails, you will be able to target them with upsell suggestion which is a great incentive. But remember never BOTHER your customers with SPAM, you will just end of losing them.

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