Hey everyone - I appreciate this platform and I love giving back. In this post I'm going to explain exactly how I started my first Shopify store 2 yrs ago and got to $1k per day within 2 weeks.

Step #1 - A Great niche, product selection, and brand.

You want to have a niche thats passionate, and your products should have healthy margins so you can afford high cost per acquisitions during testing.

I like to take popular niches like "pets" and layer them with high margin product categories. Like "Jewelry for Pet Owners"

Also - I like to pick unique products and make sure my stores theme is high quality (and different from everyone else).

Step #2 - A highly optimized store

This is important.. you want your store to optimize for conversions. This means the following:

• Quality product descriptions
• Trust & authority seals (Mcafee/Norton, CC logos, Guarantee seals)
• Quality banners, images, and logo.
• A nice theme thats minimal
• A low amount of apps - keep it simple.
• Test your page speed on GTmetrix.com
• Email marketing & abandon cart
• Urgency (not super fake - but some urgency)

Your store should look good & the products should stand out.

Step #3 - Facebook ads

I use the following ads:

• Engagement ads (To boost social proof)
• Conversion ads (Purchase event immediately)
• Retargeting (Custom audiences)
• DPA Ads (these make a lot of money)
• Lookalikes (These make even more money.)
  I use 1% LLA and I use it for all custom audiences, even page views and 95% Video Views. Also FB engagement.

Testing - I run a set of 10 ads at $10 or $25 to test.
I watch the CTR and ATC.. I've said this over and over in the past. But the $10 ads don't usually get sales unless the product is HOT.

The $25 ads always get sales - if they don't get sales in 24 hours then you might consider moving on.

I let ads run until it hits the CPAs that I can't afford. I want to break even during testing.

Scaling: I scale with lookalikes. I use all my custom audiences, and I continue updating these audiences too.

I highly recommend just finding a quality product and remaining patient with it as long as it breaks even.

Make a lookalike out of the ATC's and try it for $25.
It usually works for me but its different for everyone.

Tips:

• Over-deliver & take care of your customers. Its the key to building a long term brand.
• Try to find products that are "untapped"
• Order wholesale once you find a winner
• Use more than 1 payment processor
• Leverage email marketing more. Plus have a great abandon cart series.

I hope this helps! This content was originally in a video that I made but I broke it down into text so I could post it on here.

Leave a comment below if you have questions or want to leave feedback! Thanks.