EVERYTHING YOU NEED TO KNOW ABOUT SEO POSITIONING IN 2020

Appearing on the first page of Google results is not easy, and see more here at konec.co when SEO trends are constantly changing. The cause is in its algorithm, which changes about 500 times a year and, although not all changes affect our positioning equally, it is important to know them and apply changes in our strategy so as not to lose visibility.

The truth is that SEO is something to work from the first moment we decided to put Google Analytics on a website. The slightest carelessness can relegate you to a lower position and alter the results and reputation of your business. Therefore, in this post, I will tell you what are the SEO forecasts for 2020 and what you can do to implement them.
SEO trends and forecasts for 2020
Web positioning techniques are currently one of the most relevant online marketing strategies. Without SEO there is no visibility, and without it the possibility of reaching a target audience, getting sales and growing a business, diminish.
It is true that there are other strategies that could help this not happen, but this is the one that generates more lasting results over time. As long as we do not stop investing effort and time in it.
As I said before, the minimum carelessness can damage all the work you have done for months, or for years, by applying SEO strategies on your website or blog. Even the ignorance of the evolution of SEO positioning can bring unwanted consequences for your business, something that can be solved with a little analysis, the support of professionals in the field and tools such as SEMrush.
The most immediate could be the following:
Fall in the SERPs. That is, losing position on the search results page.
Loss of visibility (fewer keywords). Your content will be less likely to appear when the user enters a search term on Google.
Less traffic volume or less traffic qualification. You will receive fewer visits from people interested in buying your products or hiring your services.
The decrease in authority. As a consequence of the above, being a less known brand, you will have less authority before your target audience. Even this will be reflected in a loss of confidence.
Loss of competitiveness. If there are brands that produce more complete, relevant content and also generate more confidence by appearing earlier in the SERPs, the user will decide to work with them before you.
As you can see, everything lies in the greater or lesser difficulty that a user has when it comes to finding your content or website. Being up to date with SEO positioning trends helps solve this problem.
Increase the time spent on page
This factor is increasingly gaining more weight in SEO positioning. In fact, the latest algorithm changes are being prioritized, since it helps us assess whether the engagement of a website is good or not.
Google understands that the longer a user stays on your website, the more quality and value you are providing, something that is essential for this search engine. The user experience is one of the points that most concern you. Here are some tips to improve the length of stay of your visits:
Optimize the design. Have a clean, tidy website, and build trust and professionalism.
Watch the browsing experience. The more intuitive your website is, the easier it will be for the user to find what they are looking for.
Strengthens internal linking. To offer more valuable content and capture the attention of your readers.
Take care of the search intention. That is, be consistent so that your audience finds in your content what was promised in the SEO title.
Customize the 404 error page. It favors the user experience and adds links so you can continue browsing.
Optimize site loading speed
This is one of the SEO factors that also affect the user experience, and that has been tightening stronger since 2019.
The loading time recommended by Google for a website is 3 seconds, since after this barrier the user becomes impatient and abandons the result. Here is a list of the different factors that influence:
Hosting : When choosing web hosting, it is essential to see if it has a good infrastructure for its operation.
Files without optimization : Before uploading a file to your website, optimize it. For example; if it is an image, buy it; and if it's a video, stay it on an external server.
Code : It must be perfectly structured, clean and without duplication. It is best to leave it in the hands of professionals.
Plugins : Although they help us improve the functionality of our website, an abusive use of them can slow down the loading of the site. Install only the really necessary. If you want my recommendation, in this video I talk about 5 essential plugins for WordPress:
Adapt web design to all types of screens
The use of tablets and mobile devices is increasingly prevalent over access from desktops. For that reason, Google scores positively on those websites that are adapted to all types of screens. Here are some tips to work on this purpose:

Adapt your content :If the mobile version must load the same elements as the desktop version, your page will slow down and the user is likely to abandon it.
Adjust the font size : You will prevent the user from zooming in and their experience will be more satisfactory.
Avoid using Flash : It is not compatible with the mobile version and also damages SEO.
Take care of the quality of the audiovisual content (images and videos) : You can generate more engagement with the user.
Bet on responsive design : There is a wide variety of device sizes, so it is most convenient to ensure that the web is visible on all of them.
Create content thinking about voice searches
SEO trends suggest that in 2020 50% of internet searches will be done by voice. This forces us to work semantic SEO. In this sense, Google will continue to strive for its RankBrain algorithm to understand what our content says. And to make it easier, it is necessary:
Use synonyms for keywords . Before adding an excessive amount of the same keyword (this sometimes looks unnatural).
Use longtail keywords . They are more used in voice search. The trend is directed towards inquiries in the form of questions, so we must focus our content to respond to that formula.
Increase your implied links
One of the strategies that improve the positioning of our website is the inclusion of our links in third-party websites. But now, SEO forecasts suggest that mentions without links can be just as important.
This is because thanks to the semantic understanding of search engines, they can know if the mention is positive or negative and grant some authority to the web. To get it positive:
Take care of your online reputation . For your target audience to speak well of you on networks, other blogs ...
Create a blog with valuable content . The brands that have it are most mentioned on the internet, precisely because of that.