5 Fundamental SEO Techniques for Your Website

With the rapid evolution of technologies, changes occur at all times, especially for companies that need to adapt to new market situations. In this sense, if it was previously necessary for any organization to "be" on the Internet, today it must also be "found" easily by users - and, moreover, by the right users, who can take advantage of the brand and products with earnings for all parties. And that's where SEO techniques come in.

This kind of "virtual meeting" between businesses and consumers can be promoted quite effectively by SEO techniques - "search engine optimization." This is a set of practices that is applied to your online material (website, blog, email marketing, among others) that significantly increases the chance for a user to find your business on search engines such as Google.

How about then knowing five of these techniques that are fundamental and check out some good SEO tips so that your site is easily found by your audience?

Titles and keywords
When building your company website (or delegating the assignment to others), make sure the texts are produced with a reasonable number of keywords related to your business. One of the best SEO tips is to make a list with the top ones and go distributed them along the content, inside the website. It is also essential that the main words are in the titles, both the texts, in particular, and the site itself.

Meta Description
Meta Description - the "previous" ones shown on the search results pages - are of fundamental importance for the good positioning of the pages of your site. These texts should be straightforward, objective, flashy, and persuasive, as well as using the keywords related to your business and being small (max 150 characters). Try to produce unique texts for each page of the site, avoiding repeating them.

Usability
Access to all areas of the site and the information that the user needs should be facilitated and intuitive on your page. That way, no complicated navigation, full of links that lead to more links and many levels of navigation. The main tip in this regard is to arrange the information so that the user needs only two clicks or less to find what they are looking for.

Link Building
One of the parameters used by search engines is how much a site is "popular" and reliable. For this he measures the amount of links from internal pages and other sites that point to him, building an index called PageRank. The higher the PageRank of a site that has a link to yours, the better - if it is low, your site may even lose points. That is, it's no use even cheating and creating "third" sites full of links!

Sitemap
A sitemap is a small file, sent to the search engine (in Google's case, via Google Search Console), which strips all the pages of your site. In its possession, Google knows the entire structure of your site in advance and helps to index it more often.