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RE: A Big Hole In My Backlink Strategy

in #seo7 years ago

It's one of the 200 factors that affects how well your website will rank on Google. "Nofollow" tells Google not to take the link into consideration and it has no effect. A "dofollow" link will notify Google that you're endorsing the site you're linking to, and hence it passes a "link juice" to the other site. For instance, if a quality site like Forbes links to your website, it should increase your website's authority as a whole. As your website's authority increases over the long run, it should be easier for your articles to rank well on Google.

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