Thinking SEO In A Mobile Era

Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.

What is the Importance of Mobile SEO?

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.