How to write SEO friendly content and boost your website rankings

Content writing has become one the most attractive aspects of SEO in recent years. Every business today is looking for creative content writers to achieve desired results on search engines. IT industry is at its peak, people are becoming more and more tech-savvy and open to online marketing. Need for creative content writers is going sky-high. So if you are looking for a great career or you are looking for better Google rankings for your website. Content writing is the answer. Below are some of the tips and guidelines shared by a small SEO company from Edmonton, Alberta (Canada) on how to create great SEO friendly content for your website.

Let’s dive deep into content writing

What is content writing?

Content writing is a form of online writing which is connected to web marketing campaigns. It is most of the time or always related to Search Engine Optimization AKA SEO.
Prerequisites for great SEO friendly content
The length of content: It should not be less than 300 words. In order to get desired results from SEO, you need to have at least 300 words in your content of a page.

Use of vital images: Text is boring, this is what a reader feels when he/she reads an article. So make sure your content has relevant images, but do not try to fit in too many images because it can harm your organic ranking.
Use of keywords: Your content should be keywords enrich but at the same time too much keyword use is a big “NO, NO”.
Keyword density: Should be less than 2% of the total density of your content

Heading Tags: If you know HTML, you what heading tags are ( H1, H2, H3, H4, H5, H6 ). Your content should have these heading tags. Main heading tags are H1, H2, H3 try not to use H1 heading tag more than once, H2 and H3 can be used 3-4 times on a page.

Title: Title of your content should be attractive and catchy. It should have a nice length.

Information: Your content should be more informative and less promotive. Do not try to go out of the box to promote a certain product.

Links: You can put outbound and inbound links in your content to make it more informative and dynamic.

Now let’s have a look at readability parameters

Sentences length: If you one sentence has more than 20 words then it is considered to be a long sentence which can hurt your SEO. So try to keep your sentences short and crisp. For a good readability, only 25 % of the sentences can contain more than 20 words, anything above is less readable for a reader.

Paragraph length: It should not have more than 150 words in one paragraph. So try to keep your paragraphs short and to the point.

Passive voice: More than 10 % use of passive is not recommended for a good search engine optimization ranking.
Phrase or Transition word: It should be less than 40 % of the entire sentences in your content for a better SEO result.

So there you go,

Now you know what you need for a good SEO friendly content, I personally recommend you to write one blog every day in order to be a creative content writer. Don’t bother too much about the topic, just choose any topic and start writing. if in case you are a business or a company and have a website kindly follow the above-mentioned guidelines to make your website content better.