What Is SEO And Why It Is Important

In this article We will understand the importance of SEO for your online business. Online business is nothing but having your web page or website for your business. This is the digital world and everyone search the required things online on the Internet first and then decide accordingly to go for that.

If you already have online presence means you have your own website then you may want that your website gets visited by the people. The people who visit your website may get converted to your customer and that’s how the business grows.

Importance Of SEO

You may have already doing some important things to grow your online presense like, craeting the Facebook Page for your business, posting there regarding your service etc. But thats not enough.
To grow your business online, to increase the traffic to your website you need to do some smart work. When I say smart work then here it comes to the concept of SEO and hence you should understand the importance of SEO for your online business.

What Is SEO?

SEO stands for Search Engine Optimization. The long form of SEO says everything. Making your website SEO friendly means when people search for something related to your services or business then your website should come on top of the search results.
For example: If you are having a business of recruitment agency and you already created a website for your online business. So when people search for Job Openings for PHP Developer in Pune then your website should appear on top in search results. And yes this is going to be achieved by SEO for your website.

Why SEO Is Important

Users trust the search engines, means user search for something in Google and gets results and after getting results he/she just clicks one of the top links in the search result. So making your website SEO friendly is needed to grow your business. SEO helps you to get your website ranked in search engines. 
Optimizing your website using the SEO techniques will give many benefits over the non-optimized website. Simple, if you don’t rank your website using SEO then no users will come to your website and hence no increase in the business growth.
Implementing On Page SEO and Off Page SEO will help you to get your website or web pages on top of the search results.
Search engines don’t read web pages like human, they look at your website structure, code, HTML tags, etc.
Before implementing Off Page SEO, make sure that your website is SEO friendly, means you optimized your website or web pages using On Page SEO techniques.

There Are Two Strategies Of SEO

1. On Page SEO
2. Off Page SEO

On Page SEO

It is the SEO strategy which will be implemented into your website. When I say website then it includes, the domain of the website, design of the website, content of the website, code of the website, URLs of the website.

On Page SEO Techniques

• Use proper Meta tags, these are the main strategies where On Page SEO starts.
• URL of the web page should include the specific keyword which you want to target.
• Title of the web page should catchy and should include the decided keyword.
• The keyword you have decided should at least 3 – 4 words.
• Use headings and subheading in your content and try to use the decided keyword in it.
• Use images with alt attribute and the alt attribute should have the keyword you have decided.
• The paragraphs should have decided keyword and the content should be readable.

Technical Definition Of On Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

Off Page SEO

Off Page SEO means the activities performed outside of the website boundaries. Means it is the SEO strategy which is not directly performed on Website. Off Page SEO helps to rank your website on top of the search results.

Off Page SEO Techniques

Link building, social media marketing, guest post on other blogs, comments on other blogs are the basic and important Off-Page SEO techniques which will help you to increase the traffic to your website.

Important Off Page SEO Activities

• Link Building

Building external links to your website is mostly used Off Page SEO technique to increase the traffic to your website.

•  Social Media Marketing

The marketing of your business on various social media is nothing but social media marketing and it helps to grow your business online.

• Social bookmarking

Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. This technique is not that much popular but still, it is getting used by many business owners to increase the traffic to their online business.