Disintermediating Advertising with Blockchain

At Unonimity we focus on designing game-changing ethical solutions for hard and complex problems. Challenges that affect consumers, brands and media alike.

1. Wasted Marketing Budgets

Brands looking to advertise online face significant challenges.

Advertisers struggle with the expanding monopoly by Google and Facebook. The tech giants hold marketing budgets to ransom by their increasing power. They set the rules and price.

Consumers receive online ads with growing frustration and distrust. The backlash is serious, as demonstrated by the exponential adoption of Ad blocking tools.

The number of emerging ad tech intermediaries escalate Issues of ad viewability and fraud.

2. Threats to Consumers and Audiences

Consumer concerns about privacy, security and freedom are increasingly justified.

Corporations continue to ramp up the personal data ‘gold rush’. Most store consumer’s private data in unsafe systems, vulnerable to hacking and fraud.

The new age of virtual reality, connected devices, and artificial intelligence is thriving. The blending between physical and digital realities is upon us. Both, a significant threat to the consumer’s free will.

Audiences are aware of the blurred lines between media and advertising. They worry about the normalization of ‘newsvertising,' media product placements, and filter bubbles.

There is also a growing sensitivity to stereotypes and biases in media and advertising. Consumers are breaking boxes and shattering glass ceilings. The hive mind of the internet is ahead of the media and advertisers, and the backlash is material.

3. The Mighty Hardship of “No Strings Attached.”

Independent media agencies and Indie artists struggle to find successful funding and business models. It is hard to disassociate digital from free in the mind of the consumer.

Independent voices aiming for authenticity and integrity struggle to survive and pay bills.

Our Moonshot

It’s time for all to come together and redesign the entire advertising industry. Our moonshot is ambitious but feasible.

Can we disintermediate online advertising and connect consumers directly with well-suited brands and media?

Can we redirect marketing budgets away from intermediaries to reward consumers for watching ads?

Can consumers remain completely anonymous and still receive hyper-personalized, relevant and location-based ads?

Can we design a successful funding model for independent media producers?

Is this possible? Yes, it is.

Blockchain technology has a set of features that can disrupt the media and digital advertising industries.

We have the vision, the plan, and the capability to deliver it. All we need is your support.